We Speak Startup.
And Factory.

OUR MISSION

Bridging Two Worlds to Build Better Hardware

Rightway was founded to solve a problem we’ve seen too many hardware startups face: amazing ideas, delayed or derailed by the wrong supply chain.

We know that navigating Asia’s manufacturing ecosystem — especially for small-batch, fast-moving startups — is hard. The rules are different. The communication is different. And too often, promising products get stuck between cultures, time zones, and misaligned expectations.

We’re here to change that.

Mission-Driven, Startup-Focused

We built Rightway to become the go-to partner for startups looking to launch hardware the smart way — faster, leaner, and with fewer risks.

We believe startups should be able to access the same quality of manufacturing support as big companies — without needing to hire full procurement teams, fly across the world, or lose months trying to figure it all out alone.

We’re here so you can build faster, smarter, and stronger — from day one.

We Think Like Founders, Work Like Operators.

Our team combines global startup experience with deep roots in Asia’s manufacturing hubs — from Taiwan and China, to Japan, Korea, and Southeast Asia.

We’ve worked with early-stage startups, enterprise clients, and everything in between. We understand the urgency, the uncertainty, and the high stakes of building physical products under pressure. That’s why we don’t just consult — we embed, execute, and deliver.

WHO WE ARE

Meet the Team

This is the space to introduce the team and what makes it special. Describe the team culture and work philosophy. To help site visitors connect with the team, add details about team members’ experience and skills.

Allen Lin

CMO

Allen brings over 15+ years of branding and marketing expertise across diverse industries. His strategic approach has consistently driven brand growth and market penetration. At Rightway, Allen leverages this experience to craft compelling narratives and marketing strategies, ensuring our clients' hardware innovations resonate effectively in competitive markets.

Gavin Chen

CTO

With 20+ years of experience in software engineering, product development, and project management, Gavin combines deep technical expertise with sharp business insight. He has delivered mission-critical solutions for global clients like Peloton, Toast, and Keyence. His strength in embedded systems, IoT, and QA helps us build scalable, reliable, and future-ready solutions for our clients.

Rightway Lai

CEO

With over 20 years of experience across Asia, Europe, and the U.S., Rightway has led projects spanning IOT, automotive, and digital medical devices. His strength lies in strategic thinking, supplier negotiation, and full-stack supply chain execution. As both a former founder and client-facing lead, he bridges market insight with operational know-how — helping our customers scale smarter, faster, and with confidence.

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